Get more from Our goal is to get you “Clean” data, super efficient workflows and a well integrated with your other on-premise and cloud applications.


  • Implementation and Advanced Customization
  • Integration
  • Tuneup & On-going Administration
  • BI & Analytics

A successful implementation requires precise business alignment and must be done the right way from the start.

Our business analysts and techno-functional experts follow our time proven methodology and takes one through a step-by-step process leading to a successful implementation.

Successful implementation of any software is important to duly fulfil the business purpose. We have the proven experience and expertise in successfully implementing for different verticals.



We help you customize Salesforce to get the optimum benefits in the shortest possible time that would let you take quick decisions which would be benefit you in the long run. This is done by using and implementing formulae, calculators and other features that are your business centric.



Cut throat competition in this ever growing business market requires the sales team to be on their toes. The data required by Sales team is generally available from different systems and needs to be consolidated. We provide integration services that would smoothen your business process and provide you data from diverse applications and cloud services. Hence your sales team would always have the data that they require.



For an already Salesforce user, if the administration is improper, there are chances that you are spending more time on than responding to your clients. Improper or incorrect or incomplete worsen the matters. Frequent client complains about loopholes is an indicator that the setup was not done properly keeping in mind your business requirements. Our team of administrators will help you fill the loopholes there by speeding up your data entry, fine tuning your reports and ensuring data quality through correct data validation rules and formulae.



In this ever changing world, business requirements also change depending on situation and market. Salesforce that you setup earlier may not be delivering the output that it used to. This is because of change in your business requirements. We offer services so that you can tuneup salesforce to align to your current business needs. Our team of experts can inspect (non intrusively) your setup and provide you an estimate for tuneup.



Data is no use if lying idle. All the data / information gathered using Salesforce needs to be used in a proper manner. Adding Business Intelligence to Salesforce will be a boost to your sales team as you would be able to generate reports, analyze data and take decision. We help you in getting a BI solution that is right for your business.



We provide methodical strategy services to assess, realign, and transform your lead lifecycle process. Whether your strategy requires a restructure from end-to-end, or simply needs to collaborate with an existing sales process, Elixiter is here to help.

To start leveraging the power of Marketo, ani labs offers complete deployment and integration services. Whether you are a newcomer to marketing automation, a seasoned veteran of other marketing automation platforms, or you want to add additional 3rd party system integrations, ani labs can assist you.

Marketo Deployments

Offers accurate, efficient, and successful deployments for all Marketo editions including: Spark, Standard, Select, and Global Enterprise. Deployments include core system configuration, as well as training for your staff which will excel your team’s adoption of the Marketo platform, using industry best practices. See how Foundant Technologies realized immediate value with their ani labs managed Marketo deployment.

CRM Integration

  • In order to leverage the full functionality of Marketo, ani labs provides CRM integrations, especially for This service includes working directly with your CRM administrator to establish the most effective integration.
  • Integration with endless other software systems that help to enhance your marketing and sales efforts, including Salesforce, WebEx, GoToWebinar, ReadyTalk, etc.

3RD Party Integration

Currently delivers integrations with a number of 3rd party Marketo vendors. Examples include: Insightera, ReachForce, GoToWebinar, WebEx, VisibleGains,, WordPress, Google Adwords. See how SAVO leveraged ani labs’ services to offer their year-long GoToWebinar integrated Thought Leadership Webinar Series.

At ani labs On Demand, we can help you identify the right Marketing Automation solution to meet your company’s needs. By first assessing your long and short-term objectives, we are able to find the best solution to help take your company’s direct marketing programs to the next level through best-in-class marketing automation.

We help you create a criteria list and understand how to make the most of CRM and Marketing Automation integration. We then aid you through the selection process, setup, and integration of your systems – setting you for optimal success.

But what can an investment in Marketing Automation software mean for your business?

Overall, it brings unparalleled efficiencies and ease to your lead acquisition and nurture programs. Direct communication with your prospect and client base has never been so easy. Here are some highlights of the core benefits our clients enjoy:

Campaign Creation

  • Easily create landing pages and forms for web to lead functionality.
  • Create emails in minutes that are aligned with your brand, optimized for deliverability and fully integrated into your CRM system for individual and aggregate level tracking and analytics.
  • Host landing pages in seconds without having to engage your IT team, and track engagement throughout your entire campaign, seamlessly, in one place.
  • Automate and personalize your marketing efforts across various channels, including mail, email, SMS, call on demand, RSS and PURLs.

Lead Nurturing, Scoring and Management

  • Automatically assign leads based on the data captured through the web form, such as city, industry or social network/relationships.
  • Fluid sharing of information pertaining to the prospects’ engagement with digital communications through the lead nurturing cycle.
  • Lead scoring model creation that automatically evaluates a prospect from the first time they visit your website, assessing their increasing and/or decreasing value over time. These scores are used to promote a lead to prospect, and transfer them to the sales team at the most opportune time.

Reporting and Optimization

  • Comprehensive dashboards and reporting that go beyond the basic metrics offered in email deployment systems including, ROI, lead source attribution, web activity, etc.
  • Integrated tracking for all inbound sources including SEM, web, social, online, SMS, mobile and email.